Internet, the fastest way Europcar car rental

Europcar is one of the main companies that offer the possibility of renting a car in Spain (among others such as Sixt, Avis Golden Car or ...). So from here is to emphasize the importance of the recent study presented based on sales data recorded on the Spanish market during the last year 2012.

Of total reserves that were conducted in Europcar in Spain during 2012, 50% of them were made through their website. This represents an increase of 9% (from 41% to 50%) compared to data recorded in 2011, denoting an upward trend explained by the growing number of Internet users by the Spaniards for bookings, shopping, etc.

According to data provided by Europcar, its website in Spain recorded a total of 3.5 million visits last year 2012 which resulted in a total of 70,000 reservations made by users. A figure negligible and demonstrates the importance, increasingly, the Internet not only for itself but Europcar for other companies whose main business car rental.

Another trend online is the fact that men tend to make more purchases through this medium, which in a way is also reflected in Europcar: 81% of bookings were made by men while women only they booked 19% of the total. Looking sector by age, we find that the age group between 30 and 40 years is the most opted to reserve the vehicle telematics way.

Europcar, meanwhile, announced that from next April renew its website in order to make a more simple and intuitive web. At the same time, new features that aim not only offer added value to the consumer but also facilitate the task of online booking of vehicles are included.

One aspect that we can not lose sight of is mobile applications. Today most companies in the sector already have their own application (such as Sixt) consult with reservations, make reservations or simply locate your nearest office. Not only the Internet but especially applications for next generation smartphone will be the primary means of selling these companies in the immediate short term.